Retail Cycle Time: A Customer Transaction Perspective
نویسنده
چکیده
In the competitive retailing environment of the 1990s, success often depends on a firm’s ability to find a unique way of appealing to a carefully selected group of target customers (those most likely, willing, and able to buy the firm’s offering) in order to gain their patronage, and ideally, their loyalty. The best way to achieve a competitive advantage is to develop a unique merchandise and/or customer service offering. This study examines the application of cycle time principles to the retail transaction as a means of developing a unique customer appeal.
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تاریخ انتشار 2003